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Your boss is driving you crazy. It's time for a long-overdue chat, but what's the best way to be assertive with your superior without losing your job? Jonar Nader, author of the controversial new book, How to Lose Friends and Infuriate People, thinks all staff in an organization should feel empowered to express their views with their boss - but carefully. Here's how. |
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Ever wonder how baseball "Iron Man" Cal Ripken Jr. became such a role model to children and adults alike? What does it take to be the kind of person everyone dreams of emulating? Ripken provides some leadership coaching in a recent interview with Executive Update Online before he going onstage at the Kennedy Center October 30 as the first headliner of the 2000-20001 GWSAE Nation's Capital Speaker Series. Here's what the twice-named American League MVP had to say.... |
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Has growth of the Internet harmed the effectiveness of direct mail? No, but there are many ways associations could lift their response rates, says Dan Shaw, president of Write for Business, who led a recent GWSAE-sponsored marketing seminar. Check out his 19 tips for putting together successful direct mail packages. |
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Want a fast new way to get to Web sites of interest? Try out a new, inexpensive device that attaches to your PC, lets you scan the barcode of any product - from books to cereal - and whisks you to the Web for more information or related products. How about barcoding one of your house ads? The possibilities for associations are endless - if consumers buy into it. |
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